In 2009 Discover Financial Services bought out Diners Club International. To symbolise this new ownership and invigorate the brand, Diners Club International launched a new branding campaign.
The campaign focused around the Diners Club promise - to empower its members and enrich their personal and business experiences by giving them access to superior service and exclusive privileges. A promise which still rings true today.
Discover Financial Services is a leading credit card issuer and electronic payment services company. The company operates the Discover Card, with more than 50 million card members. Since its inception in 1986, the company has become one of the largest card issuers in the United States.